Good Karma Socials

Integrating a high level of social responsibility into your business’s social media strategy is not just a moral choice but a strategic one. With more consumers becoming increasingly aware of sustainable consumption, it comes as no surprise that there has been a rise in shoppers seeking out eco-friendly products, and supporting businesses that treat both their employees and the planet at large with kindness and respect. Here’s why it’s more important than ever to showcase your business’s social responsibility online. 

Promotes a Positive Brand Image Online 

With more users shifting online, promoting your organisation’s commitment to ethical practices, community welfare and environmental sustainability on your social media profiles is essential. This will help spread your message to a larger audience and generate positive public perception, enhancing the credibility of your brand image. In a competitive market, showcasing your business’s social responsibility will also help you stand out from the crowd and become a favoured brand to customers who also prioritise socially conscious choices.

While it’s important to showcase your brand’s association with socially conscious initiatives, you must be extremely cautious to avoid greenwashing, social washing or promoting any other misleading claims as this could negatively impact your brand image. It’s crucial to remain genuine in these practices – they are not a trend or a bandwagon to jump, but a genuine commitment to sustainability and greater good.  

Meets Consumer Expectations 

Businesses that prove that they care about social and environmental issues are able to foster a sense of loyalty among consumers. Modern-day consumers, such as Millenials and Gen X, expect businesses to openly display a high level of social responsibility. According to a survey published in a 2020 by McKinsey, over 60% of modern consumers will actively seek out sustainable products and browse through a brands social media pages before making a purchase. 

With the rise in social media usage, information on social injustice and environmental issues have become more accessible than ever before. This has led to consumers having a greater understanding of unethical or unsustainable behaviour, allowing them to make more informed choices on which businesses they chose to support. There can be quite sever consequences for businesses that fail to meet a consumers expectations of ethical and sustainable behaviour. An example of this is fast fashion brand, Shein, who have built quite the reputation for unethical behaviour that includes inhumane working conditions, copyright infringement and the use of toxic chemicals. Another example might be the global boycotts on brands that have failed to support humanity, such as Starbucks and McDonalds, who faced criticism for supporting genocide.  

Demonstrates Longterm Sustainability Goals  

Socially responsible practices contribute to long-term sustainability to both businesses and the communities they operate in. This perspective aligns with the growing awareness of the interconnectedness between business success and societal well-being. These practices have a domino-like effect on communities, fostering positive relationships, and can resonate with consumers for years to come. 

If any of the above resonated with your company’s ethos, we’d love to hear from you. Please send your thoughts or queries in to Hello@GoodKarmaSocials.Com  or browse our services page here.