CLIENT:
amatis training ltd.
Industry: Business Analysis Training Provider (B-Corp)
The Challenge: Amatis Training approached us with a common yet critical challenge: their LinkedIn presence lacked consistency, personality and warmth. While their content was informative, it often came across as overly corporate, missing the human connection that helps build trust and engagement—particularly through posts like “meet the team”, behind-the-scenes insights or information on their B-corp certification.
Despite offering high-quality training and having a strong reputation in their sector, their social channels didn’t reflect the friendly, expert-led, and values-driven nature of the business. The inconsistency in tone, visuals, and posting frequency made it difficult for followers to connect with the brand on a personal level or build familiarity over time.
Our goal was to create a more relatable and engaging social media presence that better aligned with Amatis’ values and ethos. By introducing regular, warm-toned content—including team introductions, client reviews and thought leadership with a human voice, we helped them build a more cohesive and authentic brand identity online.
THE RESULTS:
SOCIAL MEDIA (LinkedIn):
The Strategy
To tackle the challenges Amatis Training faced, we developed a strategic and consistent content calendar designed to humanise their brand and bring clarity and warmth to their online presence. The calendar featured an expertly blended mix of B2B, B2C and PR-driven content including “meet the team” spotlights, client success stories, behind-the-scenes glimpses, and thought leadership pieces that reflected the company’s values and expertise in a more accessible tone.
We also incorporated relevant awareness days tied to professional development, learning and workplace wellbeing. These provided opportunities for Amatis to join wider industry conversations while staying true to their mission of empowering people through training. This approach not only increased visibility but also helped position Amatis as a brand that genuinely cares about the people behind the progress.
Execution
Building a loyal and engaged online community was a key focus of our strategy for Amatis Training. We ensured the brand showed up consistently not just in content, but in conversation, promptly responding to comments and direct messages, and engaging with like-minded organisations and professionals within the learning and development space. This helped to foster genuine connections and reinforced Amatis as a responsive, people-focused business.
A particular emphasis was placed on connecting with other certified B Corps, especially those based in the Bath and Bristol area. By engaging with these purpose-led businesses through comments, shares and collaborations, we helped Amatis strengthen its presence within the wider ethical business community and demonstrate its values in action.
To further extend their reach, we identified and engaged with relevant industry groups and online communities—particularly those focused on workplace learning, upskilling, and sustainability. By sharing event information and thought leadership content in these spaces, we positioned Amatis as both an expert and a contributor within its field.
Performance was closely monitored using social media analytics tools, allowing us to refine content types and timings based on real data ensuring the strategy remained insight-led and impactful.
Good Karma Socials 