Good Karma Socials

Is this the end for social media marketing? Platforms that once helped us stay connected have gradually transformed into noisy, ad-heavy entertainment feeds. Instead of genuine interaction, users are now served an endless stream of algorithm-picked videos, AI-generated filler content and posts designed to stir up outrage.

Engagement is dropping everywhere. Users are tired of passive scrolling, tired of being pushed content they never asked for, and tired of being treated like data rather than humans. According to a report published by YourTango, Gen Z, in particular, is making the biggest effort to step away from mainstream platforms, choosing to protect and prioritise their mental health.

This conscious step away from social media isn’t just being seen in younger generations. In his Unsubscribe newsletter, writer Justin Welsh describes today’s feeds as “the dead internet” – a space where bots now post, comment, and interact so much that human voices feel drowned out. He argues that as real connection gets buried under automated noise, creators and users alike are retreating into smaller, private communities where actual conversations still exist. For businesses, this means the old routine of posting relentlessly and hoping for algorithmic luck simply doesn’t make sense anymore. If social media has become unpredictable, short-lived, and increasingly disconnected from real community, then relying on it as your main marketing channel is like building a house on sand.

What does work, and is becoming even more valuable, are the channels that give businesses more ownership and depth. At Good Karma Socials, we’ve seen email newsletters having a massive revival for exactly this reason. They offer a quiet, personal space where brands can share updates, stories, and value without competing with ads or inflammatory content. When someone welcomes you into their inbox, they’re inviting a genuine connection, something social feeds can’t guarantee anymore.

Blogs are also regaining their importance as people continue to crave substance. And once you’ve built a strong enough blog with consistent, valuable content, those posts can eventually be monetised too. But that comes after you’ve built trust. The foundation has to be there first: a body of writing that people genuinely want to return to. Proof? We’re seeing platforms like Substack and Patreon boom as people increasingly value content they pay for, because these spaces carve out time and attention in a way social feeds no longer can.

If you’re ready to build something more sustainable than chasing algorithms, Good Karma Socials can help. Through thoughtful newsletters, meaningful blog writing and ethical SEO support, we help brands grow with intention. Of course, we still do social media too, as the name suggests (for now at least!) Our team are always happy to hear from and chat with like-minded businesses. Please feel free to reach out to us at hello@goodkarmasocials.com