Good Karma Socials

In an era where consumer choices resonate beyond mere transactions, ethical considerations increasingly shape how businesses are perceived and supported. This blog explores three simple ways businesses can adapt more ethical behaviours.

Boycott Amazon

Buying and selling on Amazon can be a convenient and profitable option for many businesses. However there are several ethical concerns that might deter those prioritising ethical practices. Despite Amazon’s reputation for offering a vast array of products, many of which can be delivered right to consumers’ hands within 24 hours, the company has been involved in numerous ethical controversies.

An article by Ethical Consumer highlights issues such as tax avoidance, poor worker treatment, and the disregard for human rights, animals, and the environment. The report states:

“To make matters even worse, it was reported in June 2023 that Amazon received a tax credit of £7.7m. This means that in 2022, Amazon’s main UK division not only avoided paying taxes, it took from the pot that tax-payers filled.“

I urge you to read the full report here and consider supporting local businesses instead of making purchases on Amazon.

Steer Clear of Diversity Washing

While many businesses and organisations aim to promote diversity, doing so superficially to create an illusion of inclusivity is not the way forward. Diversity washing not only jeopardises organisational integrity but also distorts the broader societal perception of diversity and inclusion. When companies engage in diversity washing—merely showcasing diversity without making meaningful changes—it undermines genuine efforts toward inclusivity.

This practice erodes trust among employees, customers, and stakeholders who may perceive these efforts as insincere or tokenistic. It prioritise optics over substantive diversity initiatives, and organisations risk alienating talented individuals from diverse backgrounds who seek workplaces that genuinely value their contributions. Rather than being strategically exploited for marketing purposes, individuals from minority backgrounds deserve to be respected for their humanity, dignity, and unique perspectives.

Authentic diversity and inclusion require a sincere commitment that transcends surface-level representation. This commitment entails implementing systemic changes that actively confront biases, promote equity, and empower diverse voices at every level of the organisation.

Speak Up on Political Issues

Ignoring important political issues, such as genocide, is not an option for ethical businesses. Genocide represents one of the most egregious violations of human rights demanding attention and action.

While some may shy away from mixing business with politics, the reality is that genocide and related human rights abuses often occur alongside broader injustices. And let’s not forget that many large corporations that publicly condemned Russia’s invasion of Ukraine have shown hesitation in addressing the Israel-Palestine conflict. The reason why is clear – they value profit over people.

By speaking up, businesses and individuals advocate for fundamental human rights, including the right to life, freedom from discrimination, and security from persecution. Upholding these principles requires consistent advocacy across all instances of injustice, regardless of political sensitivity.

If any of the above resonated with your company’s ethos, we’d love to hear from you. Please send your thoughts or queries in to Hello@GoodKarmaSocials.Com  or browse our services page here.

Good Karma Socials is a Social Media Management company based in Bath, UK. We aim to promote a culture of respect towards individuals, communities and the world at large.