Good Karma Socials

If your business or organisation isn’t investing in social media in 2024, you’re ultimately missing out on a critical opportunity for growth. While it’s possible for businesses to manage their social media presence in-house themselves, it is also important to remember that it is a full-time job. Managing it properly requires a lot of time and attention. Here are three reasons why investing in the right social media manager can be a good step to take in helping your business thrive into 2024. 

Building Brand Awareness Through a Consistent Tone 

Many businesses do not assign their social media to a dedicated member of the team, but allow multiple people to post when they can. The problem with multiple people managing an account is that there is no consistent brand voice or tone. It is important to develop a consistent brand voice for many reasons. One is to help establish your brand identity, creating trust and loyalty. Another is to allow your audience to easily identify you in today’s oversaturated markets. Your brand voice can allow you to stand out from the crowd, reinforce your message and build strong relationships with your key audience.  

Insights Into More Personal Market Data 

Your business is probably using multiple methods for collecting data and analytics. While social media analytics are not crucial for success, they do provide distinct market insights that other avenues can not. Users on social media tend to be candid, even blunt at times. This is a good thing as it provides you with opinions that are far more organic. Honest, quality feedback can help your business level up in ways far more personal than data from numbers. A dedicated social media manager will provide monthly analytical reports that can be used to better understand your audience, improve customer service and allow you to make strategic decisions.  

Varied Content Creation for Social Media

Social media strategy for business follows a very different strategy than a personal account. There has to be a balance between entertaining and professional content. A dedicated team of social media professionals are continuously adapting to new trends that aim to engage – this covers the ‘social’ aspect of social media and boosts connection with your audience. Social media experts recognise that you are still a business, and sales are necessary for growth is crucial. Therefore, showcasing products or services on your social media is just as important, regardless of engagement metrics.  

If your business or organisation is thinking about outsourcing social media, get in touch today and find out if Good Karma Socials is the right social media management agency for you. We’re a friendly bunch and would love to hear from you.  

Good Karma Socials is a social media agency based in Bath, Somerset. We currently work with ethical and sustainable businesses across the globe creating responsible content that is used across various media channels including Instagram, LinkedIn, Facebook and TikTok, as well as blogs and articles for websites and online publications.