Good Karma Socials

Have you ever walked into a shop and had the sales assistant push items at you that you have no interest in purchasing? These in-store experiences have us immediately seeking out an exit route, never to return. 

That’s how paid-for social media content can make online users feel. We understand. You’re a business and at the end of the day, time is ticking and you need results. But while paid advertising can feel like the fast track to getting your business’s message out, we’re going to outline why you mustn’t give up on an organic marketing strategy yet.

Consumer Values are Changing

Consumers are very aware of when they are being sold to, and they don’t like it. According to Survey Monkey, 71% of users find ads overwhelming, repetitive and irrelevant. So although they perform well, they are not providing users with an enjoyable experience. Another article published by Forbes back in 2022, stated that 96% of people don’t trust the ads they see on their social media pages. I know that I get suspicious of products that have too much paid-for advertising behind them.

Consumers Crave Connection

These users crave real connection and organic marketing provides just that. An organic strategy can help your business build genuine connections with the right audience, leading to a long-lasting positive brand experience. Instead of gaining followers, you gain fans. And fans (especially hard-core fans), are far more likely to trust your advice, promote your content and become advocates for your brand. An organic social media strategy allows businesses to create bonds and build a strong community that paid-for content alone cannot.

Let’s be clear about paid advertising…

We have to be clear here. Paid-for content is not the devil’s work. Paid-for content can target very specific audiences which can quickly improve your brand’s visibility. Both paid and organic social media content play important roles in your social media strategy so it’s important to keep a balance.

Good Karma Socials can help your business create a social media strategy that perfectly blends organic and paid advertising to ensure the right audience can find you online. We believe in sustainable digital responsibility over aggressive marketing strategies which is why we value an organic growth strategy just as much as paid advertising. Learn more about the different services we offer on our services page or drop us an email with any questions you have. We’d love to hear from you.