Good Karma Socials

AI-generated content is here to stay, with ChatGPT recording over 180 million users in February 2024. You have probably noticed AI-infused content on your social media feeds. It sounds robotic and seems to go on forever without actually saying much. It lacks a personal touch and mostly feels like a chore to read.

For businesses and organisations trying to build trust and engage with their audience, this method of content creation can be devastating to their brand image. So how do you stand out from the clutter of AI-created content online? Read on to find out.

Use AI To Brainstorm

It’s not all bad news for AI-generated content. Although nothing beats original content, for those whose writing needs to cover a variety of topics and industries, AI can help with the brainstorming process. For example: you’ve been asked to write content about endangered trees, a subject you know little about. AI can help get the wheels in motion. Simply type ‘endangered trees’ into the search engine and voila! You now have your starting point.

Infuse Your Content With Personality

It’s important to avoid simply copy and pasting this AI-created content onto your social media posts. Nobody enjoys reading content created by robots. It’s uninteresting and the formality in tone forms a barrier in the process of connecting with users. Don’t forget the ‘social’ in social media. The focus of your content should always be on establishing an authentic, emotional connection with your audience. So how is this done?

Using a relaxed, professional but conversational tone is key. When possible, sharing personal experiences from members of your team can help build a powerful bond with your online community.

Entertain With Humour

While educational content is important for establishing authority, entertaining content can boost engagement and build on that human-to-human connection that is all so important for your brands visibility and growth. Being quirky and relatable (when appropriate) can humanise your brand and foster a sense of community. Balance is key here so make sure not to go overboard.

We hope you found these content creation tips helpful. While we always aim to create original content from scratch, we understand the important of evolving with the latest technologies in the most honest and ethical of fashions.

If your business needs a hand managing their social media presence, or creating strong content to share on your websites or other online publications, get in touch today. Our team at Good Karma Socials would love to hear from you.